What Is The Future Of Brokerage?

ATLANTA—The future of brokerage is a hot topic on the minds of commercial real estate professionals of all ages. It was also one of the key issues discussed at the CCIM ThriveConference Oct. 24-25 in Atlanta.

James Huang, president of Sperry Commercial Global Affiliates moderated a panel aptly titled “The Future of Brokerage: A View From the Top.” Five panelists joined the discussion, including Yan Khamish, managing director of Ten-X; Jay Olshonsky, president of NAI Global; Diane K. Danielson, COO of SVN; Joe Stettinius, Chief Executive of the Americas for Cushman & Wakefield; and Scott Nelson, president of Occupier Services and Corporate Solutions at Colliers International.

“There are a lot of challenges coming,” Danielson said. “Commercial real estate will evolve to more community-centered. Money is coming into more spots, into second and third tier markets. You have to be able to tell the story of the city—and use the data to tell the story now but also to tell the future. We have to stay on top of whatever the next thing is going to be.”

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