Building a business as a commercial broker may be one of the hardest challenges you’ll ever have to face. Because you’re the boss, you’re responsible for how you manage your time. But you’re also responsible for your income, which depends completely on how successful you are in developing and maintaining your book of clients. You need to be disciplined, organized and focused.
All beginning Associates come to the same realization — building a business as a commercial broker is a lot harder than they expected. Can you stay focused even if your results are slow in coming? The first 18 months as an agent are the hardest. You spend those months learning the business, establishing new work habits and determining which business strategy works for you. Once you’ve done that, your success begins to build. Your commissions increase, and you’ll probably find that you can accomplish more in less time.
Success is all in your attitude — that’s what people respond to. You have to be able to stay enthusiastic through the long hours, the endless number of conversations, the frustrating rejections and the unpredictable income. The right attitude can, and will, help you succeed.