Sperry Commercial Global Affiliates Adds Legendary Investment Commercial Affiliates to Expand in Greater Southern California Region
Irvine, Calif. (July 9, 2020) — Sperry Commercial Global Affiliates today announced that Legendary Investment Commercial Affiliates, a real estate company based in Long Beach, California, is joining as an affiliate to expand the company’s presence in the greater Southern California region. Led by Investment Specialists Cedric Ferrell and Steven Moraldo, Legendary ICA specializes in a broad spectrum of investment sales, including multi-family, retail and storage facilities.
“The leadership and reputation of Sperry are unmatched in the market,” said Moraldo. “Sperry has a large global network and there aren’t many organizations with such a broad foothold where the affiliates work so well together.”
“One thing that stood out was Sperry’s willingness to embrace us as commercial partners and the company’s willingness to collaborate on deals, growth and education within the commercial market,” Ferrell added.
Legendary ICA provides continuing education, training and consultation to help team members and investors with strategic growth and retention. The organization equips real estate professionals with the tools and resources needed to succeed in the market’s ever-changing landscape.
“We are looking forward to our partnership with Legendary ICA,” said Rich Enderlin, chief operating officer at Sperry Commercial Global Affiliates. “Cedric and Steven have a wealth of experience as investment specialists and commercial real estate coaches. Their knowledge as well as coaching and consulting programs will be a great asset throughout our vast network.”
Ferrell has held roles as an entrepreneur including selling franchises and achieving top sales recognition nationally. He has also held Vice President and Director roles in various corporate industries. He was awarded Orange County Business Person of the Year by the Orange County Black Chamber of Commerce in 2007. He is a Commercial Real Estate Investment Planning Specialist, a National Commercial Real Estate Advisor and has a Masters in Commercial Property from the Lipsey School of Real Estate.
Moraldo shares the designations of Commercial Real Estate Investment Planning Specialist and National Commercial Real Estate Advisor. He served in the United States Marine Corps and has a passion for assisting Veterans and their families in exploring investment opportunities. Moraldo also served Orange County in various economic and workforce development roles and earned a Masters in Business Administration at the University of Phoenix.
About Sperry Commercial Global Affiliates, LLC: Sperry Commercial Global Affiliates, LLC offers the highest level of commercial real estate services available through thoughtful, cooperative, and ethical practices. The firm is headquartered in Irvine, CA, and combines more than 200 sales professionals throughout 57 affiliate offices across the United States. CEO, Rand Sperry, specifically designed the company’s value-based franchise model to be able to weather the economic downturns and negative real estate trends that have occurred throughout history. Created for the smaller and regional brokerage houses & teams, this value-based model in a negative environment allows the Affiliate to maintain national brand presence and collaborate with a network of Affiliates in order to compete with other national brands. Unique to Sperry Commercial Global Affiliates, LLC are a system of tools for Affiliates that include a comprehensive real estate intranet and transaction management platform named Sperry CENTRAL and a custom designed marketing support software system called SperryLINK, among other immediate industry advantages. For more information, visit www.sperrycga.com.
