Easerich Commercial Joins Sperry Commercial Global Affiliates; Will Expand the Company’s Presence in the Pacific Northwest
Irvine, Calif. (June 17, 2021) — Sperry Commercial Global Affiliates announced today that Easerich Commercial, based in Bellevue, Washington, is joining as the company’s first affiliate serving the Pacific Northwest. Led by Managing Directors Larry Eu and Lien Ma, Easerich Commercial specializes in retail sales and leasing, including single- and multi-family, industrial, and office.
Easerich Commercial is committed to providing value for clients, colleagues and the community. The company focuses on the clients’ best interests as they assist them in achieving their goals. The team provides market knowledge and core specialty skillsets, while working to establish SperryCGA as the commercial brokerage-of-choice for clients who understand the values and benefits of a Sperry broker working on their behalf.
“It’s an honor to be part of the Sperry team,” said Larry Eu. “Rand Sperry is a legend in commercial real estate and we’re excited to learn from him as we grow. The core values of Sperry strongly align with our personal and company values and the culture that we are building at Easerich Commercial. It’s a great fit.”
Larry Eu has earned CCIM, CRRP, CIPS, and AHWD certifications. He is currently the 2021 President-elect of the CCIM Washington State Chapter and 2021 Vice Chair of the CCIM Institute International Activities Committee. Other appointments include 2021 National Association of Realtors (NAR) National Director; member of the NAR National Commercial Committee; NAR Director at Washington Realtors; Vice President International Real Estate Federation (Fiabci), Seattle Pacific Northwest Council; and member, Fiabci USA National Commercial Committee. He holds a Master of Science from the University of Arizona.
Lien Ma, CCIM and CRRP, is the Designated Broker of Easerich Commercial. She is currently serving on the Board of Directors of the CCIM Washington State Chapter. She has completed more than 300 transactions. She received a Master of Science from the University of Arizona.
About Sperry Commercial Global Affiliates, LLC: Sperry Commercial Global Affiliates, LLC offers the highest level of commercial real estate services available through thoughtful, cooperative, and ethical practices. The firm is headquartered in Irvine, CA, with 56 affiliate offices across the United States. The first international affiliate office was opened in April 2021 in Mexico City, with planned global expansion in 16 countries through 2024. CEO, Rand Sperry, specifically designed the company’s value-based franchise model to be able to weather the economic downturns and negative real estate trends that have occurred throughout history. Created for the smaller and regional brokerage houses & teams, this value-based model allows the Affiliate to maintain national brand presence and collaborate with a network of Affiliates in order to compete with other national brands. Unique to Sperry Commercial Global Affiliates, LLC are a system of tools for Affiliates that include a comprehensive real estate intranet and transaction management platform named Sperry CENTRAL and a custom designed marketing support software system called SperryLINK, among other immediate industry advantages. For more information, visit www.sperrycga.com.
