Keeping Your Independence While Gaining a National CRE Brand
For a broker who has spent years building a firm, the word franchise can trigger a specific fear: that affiliating means becoming an employee of someone else’s brand, taking orders on pricing, and watching your identity dissolve into a national logo. It is a reasonable concern, and the only fair way to address it is […]
The Economics of Affiliation: Fees, Costs, and What You Actually Keep
Every broker weighing affiliation eventually asks the practical question that decides it: what does this cost, and what do I keep? It is exactly the right question. A platform only earns its place if the value it delivers clearly exceeds what you pay for it. Rather than dodge the topic, here is an honest framework […]
How the Sea Glass Residential Brand Extends Your Reach
Commercial and residential real estate have operated as separate industries for decades, with different licenses, different marketing, and different professional cultures. Yet the clients themselves rarely draw such a clean line. The investor who buys a multifamily building also owns a primary residence and often a vacation property. The business owner selling a warehouse may […]
Franchise vs. Independent: What CRE Brokers Gain by Affiliating with SPERRY
Most successful commercial brokers built their firms on independence. So the idea of joining a franchise can feel like a step backward, as if you would be trading autonomy for a logo. The reality is different. The right affiliation gives you the reach of a national brand without asking you to surrender the business you […]
Sea Glass Acquires Commercial Real Estate Franchisor SPERRY Commercial Global Affiliates
Sea Glass announced the acquisition of Sperry Commercial Global Affiliates, combining a lifestyle real estate franchise platform with a global commercial real estate network. The strategic partnership expands resources, leadership alignment, and growth opportunities across residential and commercial real estate markets worldwide.
Sperry Expands into Europe with First European Affiliate — Cream Property Advisors
SPERRY Commercial Global Affiliates expands into Europe through a new affiliate partnership with Cream Property Advisors in Warsaw, Poland. The collaboration strengthens SPERRY’s global commercial real estate network and connects international investors with Poland’s rapidly growing investment and leasing markets.
SPERRY Expands into Houston with MTX Commercial
HOUSTON, TX. (October 29, 2024) –SPERRY, a leading commercial real estate firm specializing in the investment sales brokerage, leasing brokerage, business brokerage, property management and investment of commercial real estate, today announced that veteran commercial real estate professionals Al Karmali and Ian O’Connor are joining the firm as an affiliate under the name Sperry-MTX Commercial. […]
SPERRY Expands into New Hampshire with Commercial Realty Associates
Bedford, NH. (October 16, 2024) –SPERRY, a leading commercial real estate firm specializing in the investment sales brokerage, leasing brokerage, business brokerage, property management and investment of commercial real estate, today announced that veteran commercial real estate professional Chris Pascucci is joining the firm as an affiliate under the name Sperry-Commercial Realty Associates. Pascucci will […]
SPERRY Expands into San Diego, California with Discovery Property Group, Inc. As Its First Affiliate in the Market
San Diego, Calif. (August 23, 2024) –SPERRY, a leading commercial real estate firm specializing in the investment sales brokerage, leasing brokerage, business brokerage, property management and investment of commercial real estate, today announced that Discovery Property Group, Inc. in San Diego, California, is joining the firm as an affiliate under the name Sperry-Discovery Commercial. Led […]
Will Harmon, industry vets launch Wichita affiliate of international commercial real estate firm
By Josh Witt – Reporter, Wichita Business Journal – Jul 29, 2024 A California-based commercial real estate brokerage firm — with a growing presence in the U.S. and internationally — has arrived in Wichita with some familiar local names at the helm. Sperry recently announced the launch of Ad Astra Commercial, which is the company’s […]